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The Brow & Eyeliner Blog

Welcome to the newest section of our website, that talks all about brows and eyeliner!

New posts will be added weekly, always giving you valuable information.


Updated: Aug 27, 2021

A semi-permanent procedure (microblading, microshading & ombre/powder brow) consists of 2 appointments. The first is the initial appointment and the second is the touchup appointment.

The first (aka initial) appointment

Upon arrival to your first brow appointment for either microblading, microshading or ombre/powder brow, you will be greeted by Laura and welcomed into her studio suite.


The appointment begins with a consultation, to explain the process in its entirety and assess the clients eyebrows and skin tone. Laura will ask questions to understand the clients tastes and lifestyle, to create a custom brow that is just for her.

Before Photos

Once the brows have been cleaned, of any makeup or moisturizer, photos will be taken. It is important to arrive without makeup, to see the true skin tone. This is very important when choosing

the pigment colour.

Brow Creation

Each shape is custom to each client and is determined by the clients facial features and golden ratio. There are many tools used to measure and shape the clients brows to perfection. Keeping in mind brows are sisters, not twins!

Colour Match

The colour of pigment is chosen to match the clients natural brow hair, hair colour and skin tone.


Between Microblading and Ombre/Powder Brow, the

procedures are slightly different in the method at which it is done. Microblading uses a very fine blade that deposits pigment into the skin. Whereas Ombre/Powder Brow uses a machine with needle, that deposits tine dots into the superficial layer of skin. Microshading uses both of these methods.

After Photos

Once the brows are complete and the client has time to look over their new brows, photos will be taken.

Aftercare & Book Follow up Appointment

Each client receives an aftercare kit and instruction card to

care for their new brows. Laura will explain the aftercare in detail to the client. Lastly, the 8 week touchup appointment

is booked for the client.

As some of you may know, women in the 90's, including many of my clientele, wanted those thin brows. These were seen on many celebrities, to the likes of Christina Aguilera, Angelina Jolie, Kate Moss and many other stars.

So what did women do to get there brows to replicate this trend?

Well, they plucked and tweezed and plucked some more...till they too had the thin, barely there brows. What they weren't prepared for, was that many of those thin brows did not grow back! Fast forward to 2021, today women are spending there mornings in front of the mirror, trying to thicken and fill in their brows. After years of plucking them into the smallest, thinnest lines possible. If you are one of these women and have little to no brow hair, please save yourself the time, stress and money. Throw away your brow pencil and book an appointment! Get your brows done professionally at Brows and Beauty by Laura.

I recently had a client ask me, how I create such beautifully, shaped eyebrows. So I thought to write a post, to share a little insight into the world of creating the brow shape!

In order to create the perfectly shaped, arched brow, I must first be equipped with the best tools. As well, I always ensure to take my time with each client when doing the predraw (aka brow mapping). It is crucial to create symmetrical brows that are customized to each clients facial structure, but keeping in mind, brows are sisters, not twins.

I do this by using the PhiBrows golden ratio compass, which calculates the shape of the eyebrows according to the clients facial morphology. I also use the PhiAcademy Measurement App, caliper, ruler, string and black wax pencil. Using all these tools together, allows me to measure, draw and create beautifully shaped brows for all my lovely clients!

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